Google Trends: Aikido

I was curious about how many people are searching for Aikido related information on google.com. Maybe you are too?
It seems to me that the trend is going down so less people are searching for the word aikido, but at the same time we have more coverage in the news. Here is the link: http://www.google.com/trends?q=aikido



You can of course make many assumptions on this topic, but the numbers are still there. I did also try to the a trend check on Twitter, but it seems to be too few tweets containing "aikido" to give a real trend report.